Category Archives: Marketing.

Things to Consider When Self-publishing a Novel, Book, or Story

By Christopher Pascale Getting one’s work in print is a dream many have. Some writers go the traditional route of working in the writing industry, either freelancing or having regular columns. Others love to write, pursuing it as a hobby. … Continue reading

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Ebooks – Perfect to Read on the New iPad

By Ethan Evans Have you had an opportunity to evaluate the new iPad? If so, then you probably realize that it’s one of the nicer platforms out there today on which to read and enjoy an e-book. If you’re an … Continue reading

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Use Your Favorite Sites to Market Your Ebook

By Gwen Tanner If you’re trying to establish your expertise in your niche or on your favorite topic, I’m sure you’ve been told to create an information product. It’s a very quick way to get started with your own online … Continue reading

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Why Isn’t My Ebook Selling?

I am constantly plagued with this question from both clients and friends.  Is there a market for Ebooks…Absolutely!  With more and more digital readers coming on the market, the marketplace for digital informational products will only expand.  But there is … Continue reading

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The Right and Wrong Way to Promote Your E-Book

By Ethan Evans In this article, we are going to talk about the right and a wrong way to promote your e-book. We could be here all day talking about different things, so they keep things simple, let’s just focus … Continue reading

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Start Viral Marketing Campaigns Using E-books

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website. Think about how a virus spreads from one person to another. One person gets sick … Continue reading

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How Much Should I Charge For My Ebook?

By Scott Brooks Selecting the right price for your ebook is extremely vital to the success of your marketing campaign. Any marketer will tell you that underpricing is worse than overpricing your ebook. When an ebook is under-priced, potential buyers … Continue reading

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Want More Sales? – Write A Free Ebook

Writing a free ebook is a great way to sell more products. The ebook can work for you in two different ways and I encourage you to use both methods in each free ebook you write. The first way is … Continue reading

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To Hype or Not to Hype?

One of the discussion forums I follow had quite an exchange of messages about the place of hype in writing.  Hype, of course, generates emotion, and we see it used extensively in sales copy. But it also turns up in … Continue reading

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How To Succeed In Your Ebook Marketing Without Trying Too Hard

Author: I-key Benney, CEO If you want to succeed in your ebook marketing, there are fundamental secrets you must know. First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. … Continue reading

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